No work – no money, no bee – no…?
автор: Ольга Ларина

First and the foremost: who is to blame? Fifty-Fifty, our foreign colleagues say and will be right. Let’s suppose that you have ordered aside advancement or promotion, design or layouts, consulting or training - does not matter. The stipulated time has expired and there are no results. Just a small clarification: what we consider to be the result? It may be active attendance of a site or increased sales. Who is keen-witted, it is high time to seat and think it over, others are welcome to continue reading. So it is no reason to shout loudly and beat the executor with your feet on the head. He is not guilty. Well, everything happens: he could be a fool and an ignoramus (question - why did you hire him?), you were cheated (question - why did you allow it?), you are not in the topic (question - why not delegate it to someone who's in it?) ... Shall I continue? Perhaps it may seem trite to some of you, but the root of all conflicts of outsource is relatively the same. And yes, it is precisely one I’ve mentioned above. Let’s continue. Imagine that executive has done everything correctly but there is no impact. So, make three deep breaths and begin finding the cause inside, but not outside as we used to. I mean turn attention to your product (if it falls apart in a month the advertising won’t save it. And if it saves, it won’t be for a long time), service (louts on the wire would kill any super-hyper-active selling site), support (if you let down your customers concerning terms and the rest… there is no help here) and so on and on and on, as they say. Yeah, it is not that easy. Sober look on situation, rebuilding of the whole business process, discharging of the half of your department - you never know what else do you need? It is easier to say: copywriters / consultants / CEOs / developers / designers and others are freaks, whose goal is to pump the maximum of your money and that’s it. Just for your information: keep away, keep away! I absolutely do not try to whitewash or vilify anyone. I just present you a different (!) view. And non-professionals, whose goal is to cut down more money don’t live long on the market. It is never possible on any market. But I think you know it quite well indeed. Oh yes, for lovers of imaginative examples: an advertising campaign worth $ 1 million could be very easily destroyed by a burry girl-operator of the call-centre. Let’s continue our conversation. Second question is logical one: what to do? It is better to do something before than after. So there will be less unspent illusions. Actually everything is quite simple. The market should be studied inside out, thoroughly and thoughtfully. You also must rummage in the reviews and pester your friends and acquaintances. In order to be very specifically trained before the first negotiations take place. So let’s go further: you must bargain (Have I just said it aloud?) obviously and with every one. Proud will go to hell. And the rest make a compromise. And the last in the list, but not the last in value: you should look at the potential executor very and very attentively. You can do with all the psychological aspects without my help, but if he admits your concept / layout / TK at once this must be alarming. Professionals don’t grasp all at once on the run. They always have questions / clarifications / suggestions. They will argue with you, after all. But is it worth to argue with them instead – this is the other story.